EXPLORE RESEARCH
Evidence worth exploring
Good strategy needs more than instinct. We follow research that helps us understand changing consumer behavior, economic forces, technology, cities, culture, retail, hospitality and the future of work.
The goal isn't to collect statistics.
It's to find the signal underneath them and understand what that signal might mean for brands, places and businesses.
Where the Future is BuiltUrban Land Institute
The world's oldest & largest global network of cross-disciplinary real estate & land use experts.
The mission of the Urban Land Institute is to shape the future of the built environment for transformative impact in communities worldwide
Leading disruptor & innovatorMcKinsey Global Institute
The McKinsey Global Institute was established in 1990 with a mission to provide a fact base to aid decision making on economic and business issues most critical to the world’s companies and policy leaders. Benefitting from the full range of McKinsey’s regional, sectoral, and functional knowledge, as well as its skills and expertise.
Intelligence for brand growthKantar
Kantar delivers the intelligence needed to power brand growth. Providing the signals that help organisztions act quickly and confidently. Kantar empowers brands to make effective marketing decisions based on predictive evidence.
Intersection of design, business & experienceGensler
A dynamic and collaborative design firm uniting creativity, research, and innovation to create impactful, cutting-edge solutions for our clients. Reimagining the cities, places, and experiences that impact people’s everyday lives. Guided by our mission: to create a better world through the power of design.
Insights that stick with us“The future of growth will be experience led and customer-centered.”
-McKinsey & Company
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People
PEOPLE WORTH LISTENING TO
The people shaping our thinking about leadership, behavior, experience, cities, brands and growth.
We're interested in people who challenge assumptions, connect seemingly unrelated ideas and make us see familiar things differently.
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Places
PLACES THAT MAKE US PAY ATTENTION
A place tells you a lot about what its creators believe about people. We look at streets, neighborhoods, shopping districts, hotels, airports, restaurants, cultural destinations, stadium districts and mixed-use developments. -
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Brands
BRANDS WORTH WATCHING
The best brands don't simply sell something. They create preference. They make an experience easier, more meaningful, more desirable or more memorable. -
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Culture
CULTURE IS COMMERCIAL INTELLIGENCE
Culture tells us what people are beginning to care about before conventional market research always catches up. -
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Futures & Foresight
A LOOK AHEAD & AROUND THE CORNER
We don't believe anyone can predict the future.But we do believe leaders can become better at seeing the signals. The futurists we follow help us distinguish between a passing trend and a meaningful shift.
