Meet the Person behind the POV
Corrine Barchanowicz is a growth and customer strategy leader whose career has been shaped at the intersection of people, brands and places.
She has led marketing, brand, customer experience, operational and commercial initiatives across retail, real estate, mixed-use and lifestyle destinations in Australia and the United States.
Today, she explores her curiosity for the intersection of customer insight, brand, experience, culture and commercial value, and what those connections mean for the future of places and businesses.
What Sets Cut Above Apart
We see the whole picture
Most organizations are structured around disciplines. Customers aren't.
We take the perspective that customers experience a brand, a place and a business as one—and that shapes what they choose, where they spend their time and whether they come back.
Start with people, not assumptions
Customer-centricity has become a familiar phrase. We believe it should be a way of making decisions.
People aren't data points. They're the reason the strategy exists in the first place. We begin with curiosity: observing how people behave, understanding what motivates their choices and looking beyond the obvious to identify the patterns others might miss.
Complexity can be simplified
A philosophy of strategic thinking, commercial pragmatism and human connection.
Clear enough to understand. Bold enough to challenge. Practical enough to matter, and a belief that a good idea isn't valuable simply because it's interesting.
It's valuable when it changes the way we see a problem, and what we do next.