FOUNDER & FRIENDS

Corrine Barchanowicz is a growth and customer strategy leader whose career has been shaped at the intersection of people, brands and places.

She has led marketing, brand, customer experience, operational and commercial initiatives across retail, real estate, mixed-use and lifestyle destinations in Australia and the United States.

Today, she explores her curiosity for the intersection of customer insight, brand, experience, culture and commercial value, and what those connections mean for the future of places and businesses.

COLLABORATORS & CONTRIBUTORS

Ros Pullen

GENERAL MANAGER & CHIEF OPERATOR OF FUN
AKA, besties with the Founder. An experienced leader with extensive experience in the attractions, tourism, leisure and sports industry. Skilled in Marketing, Operations, Guest Experience, Stakeholder Management, Partnerships and Commercial Strategy.

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Robyn Wilson

FOUNDER OF COOLNOMICS

An Australian commercial strategist, creative director and the founder of Coolnomics®. The method began twenty years ago as a working practice - a way of holding creative direction and commercial strategy simultaneously, as one continuous act.

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Stephanie Simons

BRAND STRATEGIST, WRITER, & CREATOR

A background spanning retail, fashion, design, technology, culture and place, with a consistency of finding the idea worth building around, understanding the audience, and bringing it all together to make something happen.

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Anthony Sion

BRAND BUILDER
A marketing, advertising, and branding expert credited with building iconic brands and driving sales through breakthrough and non-traditional efforts in retail, experience, and partnerships. An industry leader known as an agent for transformation.

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Lanne Bennett

LEADER IN LEASING
Expert in Location Based Entertainment (LBE) and immersive, competitive socialization tenant representation, national tenant representation place-making, leasing, and special projects, assignments

CONNECT WITH LANNE
Join the Community

SHARE YOUR POV
We’re always open and looking for industry leaders, movers, shakers, and risk takers to collaborate with and share ideas, research, experience and stories.

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We see the whole picture

Most organizations are structured around disciplines. Customers aren't.

We take the perspective that customers experience a brand, a place and a business as one—and that shapes what they choose, where they spend their time and whether they come back.

Start with people, not assumptions

Customer-centricity has become a familiar phrase. We believe it should be a way of making decisions.

People aren't data points. They're the reason the strategy exists in the first place. We begin with curiosity: observing how people behave, understanding what motivates their choices and looking beyond the obvious to identify the patterns others might miss.

A philosophy of strategic thinking, commercial pragmatism and human connection.

Clear enough to understand. Bold enough to challenge. Practical enough to matter, and a belief that a good idea isn't valuable simply because it's interesting.

It's valuable when it changes the way we see a problem, and what we do next.